Cultural Globalization in the Context of International Business

To explain and analyze the latest developments in international business, essential if one is to define the concept of globalization. According to the literature -Globalization is the present state of international affairs and was generalized at the conceptual and terminological ' 60 years (Waters, 1995), the popularity in recent years, being found equally in various types of speech, not only in the economic or trade.Sources can be found in time global, meaning the "spread throughout the world," an adjective whose use is linked to the beginnings of European colonial expansion, which took place in the sixteenth century. Globalization process that, as a term, it covers the conceptual is therefore much older than the concept that has been attached. Significance of this period are found in geographical and political or economic level. In fact, the geographical expansion of the colonial phenomenon